June 5, 2020  
 
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Marketing an Urology Practice

Marketing plays a central role in any company. But when it comes to an urology practice, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Wondering how to market your urology practice? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Strategic marketing tactics can help small urology practices stand toe-to-toe with the rest of the market. The key is to market smart through the consistent application of fundamental marketing concepts.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not urology practices can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. As a result, a primary concern of growth-oriented urology practices is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, urology practices to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Phone Book Ads

Magazine Advertising

Advertising in Newspapers

Selling an Urology Practice


Conversation Board

Interested in learning more about what it takes to market a urology practice? We invite you to send us your questions and feedback!


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