Marketing Tips

Marketing an X-Ray Protection Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own an x-ray protection business, exceptional marketing may well be the determining factor in your long-term survival and success.

The marketing model for an x-ray protection business is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any x-ray protection business with a strong value proposition and a desire to achieve a visible market presence.


If circumstances allow it, a contest can be an effective tactic for an x-ray protection business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why x-ray protection businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. In an x-ray protection business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.


There are a lot worthwhile reasons for x-ray protection businesses to conduct direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

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