Small Business Marketing

Marketing to Teens

Written by Rayzelle Forrest Young for Gaebler Ventures

Learn techniques you should use when marketing your business to teens. Tips for making your product relate to teens in order to get them to buy from you.

If your business product or service is one that teens use often then you will definitely want to develop a marketing campaign that caters to them.

Marketing to Teens

Marketing your business to teens will require a different format than when you market to adults. This is true because teens process information differently than adults do and respond differently to certain types of ads. When marketing your business to teens here are some things you need to consider.

Get Straight To The Point

Teens have a much shorter attention span than adults do which means you will need to get straight to the point in your advertising. No long background information spiels about your product. This will only cause them to lose interest and divert their attention somewhere else. They are use to short, relevant messages that they can relate to.

Be Aware of Your Market

Be aware of what the teens you are marketing to like. Teens in different areas often times like and have different styles from each other. In California they may be fond of skateboarding but in Texas it could be soccer. Find out what's popular with your target teen audience and cater to that interest in your ad.

Market As Easy To Get

Make it seem like teens have easy access to your product or service. Generally, they don't have a lot of their own money and transportation so you will need to make it look obtainable. Usually they have pre-designated what little money they do have to what they want to buy. If your product or service seems too expensive or hard to get they will more than likely not purchase it.

Use Current Fashion and Trends

In your ad be sure to use images that display current fashions and trends. Show other teens in the ad using your product or service dressed in popular clothing or engaged in the latest popular past time. This shows that what your business has to offer is popular with other teens and allows your audience to be able to relate.

Repeat Benefits of Product Numerous Times

People like to hear what your product or service can do for them specifically and teens are no different. Repeat this information throughout the ad numerous times. Include short facts and figures in order to give your business and products credibility.

Speak Respectfully

Use respectful language in your ad to set the tone. Don't talk down or try to use slang to communicate with your teen audience. They will view this as condescending and will not choose to purchase your products or use your services.

When marketing your business to teens you want to make sure your ad or message is one they can relate to. It also has to imply that what you have to offer is easily accessible. Remember to use images of other teens in the latest fashions and trends and speak in a respectful tone in order to win over your teen audience and make them do business with you.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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