August 13, 2020 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

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Marketing with a Flipbook

Written by Rayzelle Forrest Young for Gaebler Ventures

You loved flipbooks when you were little, why not use flipbooks to market your business? This article highlights the benefits of marketing your business with flipbooks. Keep reading for examples of how to use this unique marketing tool.

When it comes to marketing your business, the more unique the idea the better.
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Uniqueness is what sets your business apart from the competition. The goal of marketing is to get your target audience to remember your company and entice them to use your products or service over the competition, by showing them what your business has to offer. Marketing your business with a flipbook is an excellent way to do just that. A flipbook allows you to package a marketing message in an unusual way as well as demonstrate how your products work or what your service is. These interactive books are fun and effective.

Use At Trade Shows

Use your flipbooks to market your business at trade shows. These can be used to mail to potential customers a pre show promotional tool. They also fit comfortable into pockets and carry bags so people can take them along as they browse the rest of the trade show. You can also include an appointment setting tool in your flipbook to further your promotional efforts.

Use With Commercial Clips

Don't just limit your television commercial clips to the tv. Kill two birds with one stone and put your clips in a flipbook in addition to your commercial. This allows your potential clients to view your commercial as many times as they want and get the maximum exposure to your business benefits and features. This puts your company message right in the palm of the hands of your target audience.

Show Product Benefits and Function

A flipbook can be crafted to create a display of your company's products and services and display how they work. Each illustration or picture can create a hand held motion picture of what your consumers can expect from your business. Add mail in forms and coupon promotions to encourage customers to take action.

Use In Direct Mail Marketing

Direct mail marketing makes use of the "leave me alone" syndrome that most potential customers tend to have. Use a flipbook to spearhead this marketing medium and watch the results come rolling in. The key is to add call to action features in order to encourage customers to do business with your company. This could include a company phone number, website address, coupons and mail ins.

Marketing with flipbooks allows you to use your imagination and creative skills when composing this promotional tool. The uniqueness of this marketing method will catch the eye of potential customers as well as give them something interactive to associate your business with. Marketing with flipbooks is a fun way to get your business brand out to the public and increase your customer base.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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