Small Business Marketing

Promotional Products for your Business

Written by Rayzelle Forrest Young for Gaebler Ventures

This article explains how to use promotional products as a form of business marketing. It explains how you should use this method to set yourself apart from competitors by using non-traditional products.

The use of promotional products for your business is an excellent way to build name recognition for your company.

Promotional Products for your Business

This form of marketing has been around for a long time and is often used with pens, notepads and t-shirts. It's a way to gain maximum exposure for your business by keeping your company name in front of existing and potential customers. Using promotional products as a form of marketing and business exposure will allow people to see your business as a brand rather than just as a business. This is called "branding" and is a very important concept when it comes to marketing your company.

Think Outside The Box

Think outside the box when deciding on promotional products to use for your business. This simply means don't just go with the traditional pen and notepad as your products of choice. Try choosing a product that is commonly used in your business industry to put your company name on. If you are a dance company, why not put your business name on a dance tote bag or a pair of leggings. For a culinary company you could put your company name on a chef's hat or on a cooking utensil. Try to be creative but also choose a product that people will use in order to achieve maximum exposure.

Give to Customers or Potential Customers

Use these products to promote to existing customers as well as potential ones. They could be handed out as a gift whenever a purchase is made or at industry trade shows. Don't waste your time giving them to people that you know won't use them or have no interest in your field of business. This is like throwing away money. People won't see your company name if they don't use the products. Reserve your promotional items specifically for those who you know have an interest in your line of business that way they won't be wasted.

Start Small

Start with one or two products in the beginning if money is a problem for you. Take note of how well they are liked by your customers before you decide to use the product again or expand with other products. You don't want to use a large part of your budget just to find out that customers aren't making use of the promotional items. Whatever they like and use the most is what you want to continue to promote.

Using promotional products to gain exposure and name recognition for your business can be an effective marketing tool. Make use of this method of promotion to set yourself apart from the others in your industry. If you choose products that your target customers make use of often, you will be able to obtain the maximum amount of exposure for your business. This will be beneficial to your company in the short and long run.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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