East Coast Media Tour or West Coast Media Tour?
You have a limited budget with just enough money to do a single media tour. Every stop counts and now you have to decide which cities to visit. Do you hit the big media markets on the East Coast? Or do you try to make an impact with the tech-savvy West Coast media scene?
Media Tour Tips
You've decided to launch a media tour to support a new product line. The problem is that you only have one shot at launching the new line and you're never done a media tour before. A successful media tour is within your reach -- all you need are a few tips to show you how to do it right.