Small Business Marketing News

'Content Hierarchy' Can Help Consumers Stay Engaged With A Business Website

Written by Jenna Weiner
Published: 4/12/2011

Websites should organize content by looking at sub-headings, bullet points and white spaces.

Websites are increasingly one of the most important ways through which a small business communicates with new or existing consumers. However, there are a number of ways companies can turn potential customers away, technology news for entrepreneurs reports, with content being one of the easiest things an owner can mess up.

Content Hierarchy Helps Small Business Websites

To fight content overload, or a relative dearth of it, Grace Smith suggests on the American Express OPEN Forum that owners create a "visual content hierarchy."

With a content hierarchy, "users can quickly scan your site and sifting through relevant information," Smith explains.

When creating a system of organization, Smith reminds owners to keep in mind three things: the importance of white space in allowing consumers to focus; breaking up information with bullet points, block quotes and sub-headings and using a font size that is easily scannable.

If businesses are hoping to drive more traffic to their websites this year, they may want to consider implementing strategies such as search engine optimization, paid search and email marketing. 

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