Twitter Reports Significant Growth in Ad Revenues, Shares Drop Over User Engagement Concerns
Social media giant earns $360M in revenue in Q3, primarily from advertising. But active user growth failed to meet expectations, raising serious questions about the platform's ability to expand over the long term.
Many marketers are falling behind in the use of data and metrics
In a recent survey of marketers, Crain's BtoB Magazine has found that while many marketers are failing to keep pace with the evolution of the digital marketplace, significant opportunities exist for B2B marketers to expand their strategies and achieve meaningful short-term gains.