Small Business Marketing News

American Consumers Spend Big To Say 'I Love You' For Valentine's Day

Written by Jenna Weiner
Published: 2/10/2010

Americans will spend more than $14 billion this Valentine's Day, and small business owners should use savvy marketing to draw consumer dollars.

For many small business owners, the end-of-the-year holiday sales are a nice way to get a jump in revenue. But it may be good news for entrepreneurs looking to kick start 2010 Valentine's Day is one of the largest retail holidays.

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According to the National Retail Federation Valentine's Day survey, the average consumer will spend more than $100 on traditional Valentine's Day merchandise. The organization predicts that Americans will spend more than $14 billion this holiday.

Large and small business owners alike can capitalize on this with strategic last minute marketing. Communication firm Clickatell suggests that entrepreneurs use mobile marketing campaigns to win some consumer dollars.

With more than 4 billion mobile phones already equipped with SMS marketing, the marketing method provides a quick way to meet mass amounts of consumers.

"This Valentine's season, the most popular forms of social media, SMS and Facebook, will help retailers generate more awareness and buzz about brands, products, services, and special offers instantly and effectively," said Pieter de Villiers, Clickatell CEO.

In addition to bringing in last minute sales, mobile marketing is one of the fastest growing methods of brand promotion according to marketers at Ogilivy Interactive .

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