Small Business Marketing News

Blogging Mistakes To Avoid

Written by Jenna Weiner
Published: 3/24/2011

Bloggers need to avoid presentation-like writing.

Social media has been touted as the new way to market and advertise small business news. However, for its relative ease and attractive price, it can still be dangerous, as any blunder made online can be broadcast to an audience around the world.

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Blogging is one of the most popular choices for owners - it allows them to have a direct conversation with consumers while promoting themselves as a thought leader in their industry. There are a few mistakes, though, for which marketers and small businesses should keep an eye out.

First, blogging is a production of the written word, therefore if the writing quality is poor, the results will be as well, Inc. magazine writes. Simple spelling and grammatical errors will immediately make a company seem unprofessional. If an owner isn't confident in his or her own writing skills, it may be beneficial to search among employees.

Additionally, a blog is not a formal presentation or report - it's an opportunity to have a conversation with consumers. This means that bloggers will need to ask questions to drive readers to engage with the company and the brand.

"In blogging, it's important to blog about a particular topic without being complete. If it's conversational, as a blog is supposed to be, you get a chance to say one thing or one idea, and then it's your customers' turn to talk or respond," Liz Strauss told Inc.

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