Small Business Marketing News

Business Blogging Alternatives

Written by Tim Morral
Published: 2/18/2014

Entrepreneur offers four blogging alternatives to help small businesses gain traction with search engines and better engage target audiences.

Content has become an important part of small business marketing plans. By creating and distributing relevant and useful pieces of content via the company website and other channels, small businesses can increase their ability to reach target audiences, capture the attention of search engines and compete with larger firms.

Business Blogging Advice

In many cases, small businesses rely on the company blog to carry most of their content marketing activities. But company blog posts take time to write--even if your business has the benefit of a talented in-house copywriter.

Recently, Entrepreneur's Jayson DeMers suggested four viable alternatives to blogging, all of which have the potential to achieve similar outcomes by distributing SEO-friendly content to leads and customers.

  • Infographics. Infographics have a better likelihood of going viral than blog posts. The catch is that they need to be informative and well designed. If you have strong data that is the right fit for an infographic, consider hiring a graphic designer or using an inexpensive online service to craft an infographic that appeals to prospects and customers.
  • Video. Videos have high search value, especially since Google owns YouTube. The good news is that you may not need a professional videographer to create video content. Armed with an iPhone and a great idea, you can post short videos to YouTube that can then be promoted via other social media channels.
  • Slideshows. Although they don't usually require much writing, slideshows can generate significant SEO value for your business. Consider how your business might create an image-heavy slideshow that connects with your core audience.
  • Customer Reviews. Many businesses leverage user-generated content as part of their content marketing strategies. By asking customers to review your products or services, you gain SEO value as well as shareable content for social media and on your website.

Going forward, it's likely that content marketing will play an increasingly greater role in customer acquisition strategies. By diversifying your content marketing approach beyond the company blog, you can better position your business with search engines and customers.

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