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Consumers Cut Costs, Coupons See Clicks

Written by Ken Gaebler
Published: 9/2/2009

With consumers cutting back on spending, click-through rates for online coupons saw significant increases in August.

As a large amount of consumers are still cutting back on spending and looking for money-saving opportunities despite recent encouraging economic news, for small businesses with an online retail presence, value is the name of the game.

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A recent study from found that click-through rates (CTR) for online coupons have largely increased across the board, with clothing- and shoes-related coupons seeing the largest growth.

According to the study, clothing and shoes coupons saw a 47.9 percent increase in CTR in August, followed by home and garden coupons with a 40.9 percent increase. Music and movies and business and industrial coupons were tied in third place with increases of 40.6 percent each.

Coupons, whether in online or print form, are therefore an increasingly important marketing tool for small businesses during the recession.

This is especially the case during the back-to-school shopping season, typically the highlight of a retailer's fiscal year, as many households have reported plans to cut back on spending.

A recent study from America's Research Group found that only 1.8 percent of consumers surveyed plan to pay full price for back-to-school items.

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