Small Business Marketing News

Facebook Platform Gives Businesses Path To User Engagement

Written by Jenna Weiner
Published: 10/29/2009

New features will bring better integration of apps on user home pages.

Facebook yesterday showed how it plans to stay at the top of the social networking media heap, unveiling a road map for developers on the Facebook platform to bring users easier access to apps on their home pages.

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This is good news for small business owners, marketers, developers and Facebook users who are integrating applications such as games and content sharing into the social media experience. Facebook announced that apps will be easier to navigate and dashboards will integrate apps into the home page.

Dashboards let users "easily find and return to their favorite apps and discover new ones," Facebook's Ethan Beard explained. A Games Dashboard will be a dedicated place for users to interact with games and will provide developers with a news channel to communicate with users.

"Applications will also be represented on canvas pages with a format that increases brand association with users," Beard said on the Facebook developer blog.

At a Facebook developer event in Palo Alto, California, CEO Mark Zuckerberg said the Facebook platform "is quickly becoming one of the most important parts of our strategy," PC World reported.

Facebook's rapid growth to more than 300 million users worldwide has spurred major interest in advertising and application development on the site.

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