Small Business Marketing News

Facebook Predicted To See More Than $2 Billion In Advertising Revenue Next Year

Written by Jenna Weiner
Published: 1/18/2011

Small businesses made up more than half of Facebook's global ad revenue for 2010, which is only expected to increase in the coming year.

For business owners looking for the latest in technology news for entrepreneurs, a recent study from eMarketer is suggesting that they should dedicate some of their marketing budget to social media giant Facebook in 2011.

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According to the study, U.S. marketers are predicted to spend approximately $3.08 billion to advertise on social networking sites this year, with more than two-thirds - $2.19 billion - going toward Facebook.

This rise represents a 55 percent increase from the nearly $2 billion that was spent by advertisers on social networks in 2010, the research reports.

"2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising," said eMarketer principal analyst Debra Aho Williamson, author of the upcoming report "Worldwide Social Network Ad Spending: 2011 Outlook." "In 2011, its global presence is something multinational advertisers can't ignore."

Of further interest to entrepreneurs is that 60 percent, or $1.12 billion, of Facebook's $1.86 billion worldwide advertising haul this year came from small businesses.

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