Small Business Marketing News

Facebook Releases Targeting Filters For Advertisements

Written by Jenna Weiner
Published: 7/17/2009

Facebook released new filters allowing advertisers to target their ads to specific users.

Facebook had some good news for small business owners who use the social networking site for marketing purposes, with the announcement this week of a more advanced way to target users in advertising campaigns.

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The site's new ad targeting interface allows marketers and advertisers to control which users see a business's Facebook advertisement.

Filter options allow advertisers to target users who are fans of a business's page, members of its group, have downloaded its application or are attending its event, allowing businesses to personalize and enhance their engagement with interested users.

Advertisers are also given the option of targeting only users who have not signed up for any of the aforementioned services, in the aim of increasing fans, page views and group members.

Businesses whose marketing strategy involves targeting certain demographics will also be happy to see new options that limit advertisements to selected countries.

Furthermore, as an interesting way to personalize an advertising strategy, Facebook now allows the option of sending a "special birthday greeting" advertisement to users on their birthday.

The release of these filters dovetailed with Facebook's announcement this week that it has reached a user base of 250 million.

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