Small Business Marketing News

Google Tries To Draw In More Small Businesses With New Ad Program

Written by Jenna Weiner
Published: 7/29/2011

Google's AdWords Express improves the ability of small businesses to target local consumers through search ads.

In what may come as interesting news for entrepreneurs looking to advertise on Google's website, the search engine giant is looking to draw in more local-area small businesses by launching an easier method to buying search ads.

Attract New Customers

AdWords Express, which was previously known as Google Boost, will create an online search advertising campaign for small businesses to buy generating a Google Places page and displaying the ad with a blue pin on Google Maps.

Google's explanation page on the service said the service is for local businesses who want ads targeted toward local customers but don't have the money or time to spend managing it. People search for products or services and AdWords Express will put up the small business ad from a local area that relates to the search.

The Wall Street Journal quoted Larry Page, the company's chief executive, who said local small business ads will be a priority for Google's growth in 2011. Kiley McEvoy, he product manager for AdWords Express at Google, said that an account takes less than five minutes to sign up for and is a fast, simple way to advertise online.

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