Small Business Marketing News

Groupon Introduces New Time Sensitive Mobile App

Written by Jenna Weiner
Published: 3/23/2011

Groupon has introduced a new version of its smartphone application.

Over the past year, group purchasing site Groupon has been a central player in small business news, especially when it comes to marketing.

Entrepreneur Marketing Challenges

Now, the daily deals couponer is hoping to improve its location-based efforts by launching a new version of its mobile app. Groupon Now will allow small business owners to offer consumers deals for specific times and locations.

Unlike its predecessor, Groupon 1.0, which allowed users to mark a deal they like to use for later, the new version will benefit merchants by allowing them to create time-specific deals to better manage supply and service.

"Take an example of a major convention or conference happening in an area - merchants can now time their offers at locations that can earn them the most buck. Possibilities with this kind of marketing are endless and operators can make the most out of these by careful planning, stocking and management," Reuters writes.

Groupon has been so successful in merging the need for effective marketing with consumers' desires for outrageous deals that the company was able to turn down a $6 billion buy-out offer from Google, and is now preparing for a $25 billion IPO, CNN reports.

Share this article


About Our News for Entrepreneurs

If you enjoyed this article, you can find plenty more like it on our site. We cover important news stories for entrepreneurs. In addition to breaking news for entrepreneurs, we also have tons of how-to articles that cover common small business challenges like obtaining venture capital, preparing a marketing plan, getting publicity and much more.

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary