Small Business Marketing News
Marketing Solutions To Help SMBs Grow
Written by Jenna Weiner
Published: 10/12/2011
As the small business sector is experiencing the most growth in the economy, many companies are designing services and products specifically tailored to meet the evolving marketing needs of SMBs.
Marketo recently introduced marketing automation software designed to help small and medium-sized businesses experience growth and target new customers with expert training, support and mentoring services offered by Spark.
The new software helps SMBs create meaningful, affordable marketing campaigns using inbound marketing, search, email, events and social media. The software automates leads for sales teams and marketers, while measuring the impact each campaign and effort has on sales and profits in real time. This enables companies to make necessary changes to campaigns in order to receive a higher return on investment and increase revenue.
Spark and Marketo also offers clients one-on-one mentoring sessions to provide small business owners and entrepreneurs with valuable insight and best practices from marketing experts. The mentors can be helpful in campaign creation and deployment, as well as to review measured results before adjusting existing campaigns.
In addition, Local Lighthouse recently expanded its operations teams to help small businesses achieve better SEO advantages. The search engine optimization provider has doubled the size of its operation staff to better equip small business clients with website designers, content writers and search engine optimization technicians to keep the company competitive in the world of internet marketing.
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