Small Business Marketing News
Matching Small Businesses With Agencies, Contractors And Consumers
Written by Jenna Weiner
The current economic climate should push entrepreneurs and small business owners to reach out to new professional partners and target consumer bases to make sure every avenue of growth has been explored.
The 2011 Alabama Procurement Technical Assistance Center Business Matchmaker recently put more than 120 Huntsville small businesses, government agencies and prime contractors together, to mingle and form partnerships to boost productivity and growth. Businesses from North Alabama promoted their companies to federal, state and local government agencies, as well as networked with federal prime contractors.
Businesses in attendance ranged from women-owned enterprises, HUBZone small companies and startups. Mary Jane Fleming, PTAC procurement specialist and conference director, told AL.com that small businesses had 12-minute sessions with agencies and contractors to share their story and goals in hopes of making some professional connections.
Small businesses need to not only find the right partners and organizations to contract with, but they have to identify what key markets they want to target with their marketing and advertising efforts. USA Today recently reported that small businesses may benfit by focusing more of their resources and attention on marketing to the Hispanic market.
According to the Pew Hispanic Center tabulations of Census Bureau statistics, 83 percent of young Hispanics and 56 percent of Hispanics older than 18 speak English very well, which means small businesses can reach the market without having to spend additional funds on translating ads or marketing content. In addition, more than 50 million people in the United States are of Hispanic decent, which accounts for more than 16 percent of the total population.
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