Small Business Marketing News

New Book Guides Small Businesses In Social Media Marketing

Written by Jenna Weiner
Published: 10/27/2010 releases new guide

Thanks to one marketing company, small business owners will get a new way to learn about social media marketing.

Entrepreneur Marketing Challenges has released a new book, "The PRISM Salvation," which presents social media marketing strategies from an expert at the Small Business Development Center. The book tells the story of Andy Stubbs, an eager entrepreneur who uses the P.R.I.S.M (Powerful Relationships Integrating Social Media) system to grow his business. Inside, readers will find " an MBA-level marketing strategy, which has become the 'salvation' to businesses, with less time and effort required. The book makes social media easy and engaging to understand at every level of business."

The book's author said that the how-to guide will make the world of social media marketing less daunting for entrepreneurs.

"I know that you may feel very confused at all of the media you see about how social media is critical to your business, but what I want you to realize is that before you do anything online, you absolutely must have a solid marketing strategy in place and some traditional online marketing such as a blog and email follow up systems," Stubbs wrote on the book's website.

The latest marketing news for small business owners has often centered on the use of social media. The inexpensive platforms can be used to show customers promotions they may not have otherwise heard about. 

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