Small Business Marketing News

Online Visibility A Key For Small Business Owners

Written by Jenna Weiner
Published: 5/31/2011

An upcoming workshop will educate small business owners about the advantages of an effective website.

Small business owners on a budget may not be able to afford to deploy an array of promotional tactics, advertising or marketing campaigns.

Online Visibility and Small Business

While this is not surprising news for small businesses, SEO and internet marketing provider On Target Web Solutions believes that creating a successful website and maintaining an online presence can be just as effective as more expensive ventures.

"Small business owners are bombarded with disinformation regarding the web and how to market their products and services online," says Tom Jelneck, president of On Target Web Solutions.

The company will hold a workshop on June 16 to educate businesses on best practices for SEO, effective web design and the latest internet marketing techniques. Small business owners will also have the opportunity to actually build a webpage during the workshop.

Jason Silvestri, co-founder of digital solutions company LightGates Studios, tells Business Insider that too many brands have gone with generic WordPress or Tumblr templates and have forgotten the importance of a unique brand.

He adds that going the extra mile and paying for a premium website opens up a slew of marketing campaign investments and more unique design options. 

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