Small Business Marketing News

RatePoint Offers Real Time Customer Feedback

Written by Jenna Weiner
Published: 12/8/2009

RatePoint aims to help SMBs gain credible online reputations with new social media marketing.

New marketing tools provided by RatePoint might come as good news for small business owners affiliated with the online reputation management company. RatePoint has expanded its email marketing campaigns with full integration of social networking sites Twitter and Facebook.

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The company believes these social media tools will help them provide SMB clients better customer feedback management. "It's imperative that SMBs understand these new channels that have emerged, determine which social channels their customers use, and interact with them through the networks that they frequent the most," said Neal Creighton, co-founder and CEO, RatePoint.

In fact, many of RatePoint's SMB clients already rely on social media for virtual networking. A reported 33 percent of the company's customers use Twitter with email marketing.

With the new marketing tools, RatePoint customers can develop email campaigns and add a link from their Facebook account with the click of a mouse. They can also select to include updates and customized messages to the e-mails via Twitter. Moreover, clients receive faster customer feedback through these virtual communities.

RatePoint is one of countless companies to integrate social media in marketing campaigns; according to the Alternative Board, SMB owners say social networking tools like Facebook and Twitter have proven critical to raising brand awareness and attracting new customers.

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