Small Business Marketing News

Report: Social Media Is Helpful Not Harmful To Email Marketing

Written by Jenna Weiner
Published: 3/24/2010

Social media marketing has proven to support rather than hinder SMB's email marketing efforts.

The popularity of social media could be perceived as a threat to the effectiveness of email marketing, but a new report from the research firm eMarketer suggests just the opposite.

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The report, put together by eMarketer senior analyst Debra Aho Williamson, found that social media adds power to email marketing by providing new ways to engage current and potential customers.

More than 40 percent of business executives surveyed for the report said that integrating social media and email was one of their top priorities for 2010.

About one quarter said they already had an integrated strategy, and an additional 24 percent were researching how to put their strategy into practice. Eighteen percent of executives said they didn't know how to begin adding social media to their email marketing campaigns.

Social media has helped marketers expand the reach of their email content, the report found. Nearly 80 percent of those surveyed said it has helped them increase brand awareness.

The power of social media is good news for small business owners, and there are a number of ways entrepreneurs can learn how to use it.

The social media news website recently suggested that small businesses looking to improve the effectiveness of their social media marketing campaigns should take advantage of Twitter and Facebook, and setup a company blog with compelling content.

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