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Small Businesses Might Give Marketing A More Vertical Approach This Year

Written by Jenna Weiner
Published: 2/11/2010

A study from advisory group BIA/Kelsey reveals that small business owners are increasingly investing in online vertical advertisements.

It may be true that online advertising is necessary for small businesses to get a competitive edge this year, but entrepreneurs who really want to move up might have to get vertical. In recent small business news, it seems online vertical directory ads are becoming an increasingly popular marketing method for entrepreneurs.

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A survey from advisory group BIA/Kelsey shows that 64 percent of small businesses are eager to buy online vertical ads this year. This might forecast a coming jump in the vertical market, as only 5 percent of SMBs currently advertise through online vertical directories.

BIA/Kelsey will focus their Marketplaces 2010 conference on vertical advertising opportunities in light of these findings. Officials for the firm say that entrepreneurs are starting to put money behind their interest in vertical campaigns.

"More than half a billion dollars have recently poured into the local vertical media and advertising space," said Peter Krasilovsky, vice president and program director of Marketplaces, BIA/Kelsey.

According to Dealer Marketing magazine, vertical directories might be one of the most cost-effective marketing methods for they year if entrepreneurs use them wisely.

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