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Social Media Is Key To Small Business Marketing

Written by Ken Gaebler
Published: 10/11/2010

Sites like Facebook and Twitter help entrepreneurs

One of the most cost-effective ways for small business owners to increase sales is by getting plugged in to the world of social media.

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Social networks such as Facebook or Twitter allow a company of any size to add a whole new weapon to its marketing arsenal. Tech-savvy marketing experts like Tomica Bonner say that, thanks to the rapid growth in the pace of technology, businesses can learn more about what their customers want and see how to increase profits.

Once an entrepreneur decides to take the proverbial plunge, he or she must figure out which direction to go in.

"There are many social platforms, it's important to know how each of them works. Find out their benefits and how they can help grow your business. Facebook allows you to build a fan page where potential customers can 'like' your page and interact with the business," wrote Bonner in an article for "Twitter is a way to market free to your followers and drive traffic to your website. Blogging offer[s] credibility to your business and is another way to speak personally to your customers."

Whichever site a business picks, it can help the company be competitive with larger competition. The new social media craze has been good news for small business owners looking to promote themselves on the cheap.

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