Small Business Marketing News

Social Media Marketing Not A Major Factor For Gaining Clients, According To Study

Written by Jenna Weiner
Published: 11/12/2010

Survey reveals few entrepreneurs using sites like Facebook to get business

While many experts have lauded social media as a helpful marketing tool, according to one recent survey, the new technology may not come as advertised.

Entrepreneur Marketing Technology

According to the survey by GrowBiz, conducted with Zoomerrang, only 34 percent of small businesses cited social media as one of the ways they brought in customers. Seventy percent said that face-to-face networking was vital and 50 percent pointed to references by other customers.

According to Rieva Lesonsky, writing for AOL Small Business, the survey also revealed that a little more than half of small business owners have a website for their firms.

"Of course, word-of-mouth is increasingly moving online these days, which is why another survey finding - just 54 percent of entrepreneurs have business websites - was shocking to me," Lesosky writes for AOL, regarding the news for small business. "If your business doesn't already have a website, consider this an order: Get one. Now."

Businesses that have helped entrepreneurs market through social media were recently honored by New York-based AMI Partners. Among the award winners was Dell, taking home the Best-in-Class award and Oracle, which won the Excellence award.

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