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The Better Way Challenge Offers Social Media Solutions To SMBs

Written by Ken Gaebler
Published: 12/9/2009

SMBs cold win free internet marketing consultation through The Better Way Challenge.

It may be good news for small business owners looking to expand their use of social media marketing tools that marketing expert Guy Kawaski recently announced he will provide free consultation to the winners of Verizon and Cisco's The Better Way Challenge. The video contest is aimed at small- and medium-sized businesses willing to share strategies on running an SMB.

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To enter, SMB owners must submit a video of no more than three minutes that describes how they overcome challenges in staff communication. Verizon and Cisco believe collaborative, technological tools will help business teams stay on the same page to maintain an edge in a fast-changing environment; the companies want to reward SMBs making strides in this direction.

Kawaski says The Better Way Challenge enables entrepreneurs to share tips of the trade. "Online collaboration and social media can generate business, and these videos will accelerate the learning process for entrepreneurs and business owners," he says.

The grand prize winner will receive $2,000 in addition to a meeting with Kawasaki. Second and third prize winners will receive consultations with industry experts from Cisco Internet Business Solutions.

The prizes could help SMBs generate business in trying times. According to the Huffington Post, direct customer connection through social media has generated millions in global product sales even in historically difficult times.

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