Small Business Marketing News
Twitter And CitySearch Team Up To Promote SMBs
Written by Jenna Weiner
Published: 12/7/2009
Twitter and CitySearch provide SMBs with free promotions and consumer feedback.
It may be good news for small business owners who believe their businesses could boost the economy that the web is becoming more SMB-friendly to help them accomplish that goal. Twitter is starting an initiative to create online directories for SMBs, reports the New York Times.
Twitter has recently partnered with CitySearch in an effort to launch its new Sign-Up API feature that will help participating users create Twitter accounts for third-party websites. CitySearch will provide the SMBs on its site with tools to help them make use of Twitter, offering them real-time feedback from "tweeting" consumers.
"We're excited about it because it's a step to demystify Twitter, to help small businesses get on from a site they're comfortable with," Kara Nortman, senior vice president of publishing at Citysearch, told the New York Times. More than 200,000 SMBs currently partnered with CitySearch stand to benefit from this initiative.
This free online marketing could prove highly beneficial for SMBs; according to a recent study from the Center for Media Research, 59 percent of businesses in the U.S. plan to increase their marketing budget for social media in 2010.
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