Thinking about opening a phone directory and guide publishers business? We tell you what you need to know to get started.
(article continues below)
Proven Strategies for Phone Directory & Guide Publishers Company Business Plans
The idea of writing a business plan is intimidating to most aspiring phone directory and guide publishers business owners. A robust business plan is essential nonetheless because it serves a number of purposes, not the least of which is the ability to influence lenders, investors and strategic partners.
After you have written you plan, you'll also need to develop a strategy for your next steps.
A business plan distribution strategy represents the backend of your business planning requirements. Without exception, the most effective business plans also leverage an organized process for tracking business plan distribution.
Don't Overlook Competitors
Prior to opening a phone directory and guide publishers business in your area, it's essential to see what the competition looks like. Try our link below to get a list of local competitors nearby. After clicking on the link, type in your city, state and zip code to get a list of phone directory and guide publishers businesses near you.
If there's too much competition, it may be wise to consider starting the business in a less competitive marketplace.
Finding a Non-Competitive Business Mentor
Once you've finished assessing the competion, the next step is to learn from folks who are already in business. If you think your local competitors will give you advice, you're being overoptimistic. What's in it for them?
Fortunately, somebody who runs a phone directory and guide publishers business on the other side of the country can be a great learning resource for you, given that you don't compete with them in their area. Indeed, many experienced entrepreneurs enjoy offering advice to startup entrepreneurs. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.
How do you find an entrepreneur who is running a phone directory and guide publishers business on the other side of the country to talk to?
Simply, try our helpful link below, type in a random city/state or zipcode, and start calling.
Leveraging the Branding Benefits of a Phone Directory & Guide Publishers Business Acquisition
Startup phone directory and guide publishers businesses typically suffer when it comes to brand recognition because unlike entrenched competitors, new brands lack visibility and history with their customers.
To compensate, one of the techniques entrepreneurs use is to buy a business to get an established brand. In the hands of marketing professionals, the process for creating brand awareness is still long and gruelling.
However, a phone directory and guide publishers business acquisition can put you at the helm of a brand that is already highly trusted by your target market.
The odds of achieving your primary goal of doing well in business are higher if you decide to franchise in lieu of doing everything yourself.
Before opening a phone directory and guide publishers business, it's worthwhile to determine whether buying a franchise could help you avoid common entrepreneurial mistakes.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you already are in business and came here to learn about growing an existing phone directory and guide publishers business, try these useful resources:
If you came here to learn about selling to phone directory and guide publishers businesses, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.