In today's economic climate, your small business can't survive unless you are adept at navigating the world of multimedia.
Small bites of text are now the norm as larger blocks of text have been replaced by an increasing reliance on visuals, graphics and of course, photos.
But snapping shots of your products and processes is just the beginning of the photo integration process. The photos you use for print and web-based marketing materials also needs editing (usually lots of it) to compete with the photos that are produced by larger firms.
Here's the problem: Most small businesses lack the resources and/or expertise to perform complex photo editing tasks. Unless graphic design is your business, the photo editing process can seem elusive; you need to information about photo editing software solutions that have the features and price tags that appeal to small businesses. Here's our list of five software editing applications the average small business can't afford to ignore.
- Adobe Photoshop Elements. Adobe Photoshop Elements is a perfect photo editing solution for casual business users. Built on the highly successful Adobe Photoshop architecture, it gives novice photo editors the essential tools they need to get started. It is well-organized and has intuitive features – but it won't break your budget.
- Google Picasa. Can't bring yourself to pay for photo editing software? Then Google Picassa is right up your alley. This free software application has decent photo editing tools with web integration, facial recognition and geotagging features. Pros will be frustrated by the lack of advanced features, but casual users may find that if offers enough horsepower to get the job done.
- GIMP. GIMP is photo editing software with a catchy name and a free price tag. Its editing tools include layers, which makes it an attractive Photoshop alternative. Some users warn that GIMP is more difficult to learn than other applications, so you'll need to factor that into your decision process.
- Adobe Photoshop Lightroom. Adobe Lightroom is a step up from Adobe Photoshop Essentials. Novices and even some pros use it to speed up the processing of RAW photo files and to perform more extensive image-editing and image-management than are possible with lesser solutions.
- Adobe Photoshop. The granddaddy of photo editing solutions, Photoshop is the acknowledged industry leader. It's chocked full of powerful editing tools and plug-ins, and is compatible with both Macs and PCs. It's also expensive, so make sure you really need all the features it offers before you make a commitment.