Small Business Websites

Resell Rights

Written by Charles Mburugu for Gaebler Ventures

If you don't have a product of your own, or don't have the time, inclination, or experience to develop one, resell rights is an excellent way of starting a niche business.

There are several kinds of resell rights license that you need to understand.

Resell Rights

When you purchase resell rights to a product, you are purchasing a ready-made business, many times complete with a proven sales letter, graphics and other marketing materials. All you require is an appropriate domain name, web hosting, and a payment processor to start marketing. Once you begin selling, all the profit you make belongs to you, because the product now belongs to you. Resell rights are applicable to both digital and physical products. However, for the online marketer, it is advisable to focus on digital products which can be downloaded immediately. What are the different resell rights available and where can you find resell rights products?

Resell rights allow you to resell the product, but your customers are not allowed to resell the product. Master rights allow you to resell the product, as well as sell the resell rights license. Your clients are also allowed to resell the same product to their clients. Private label rights allow you to change the product in any way you wish, sell resell rights and master resell rights to other people. This means you can use and handle the product as if it was your own.

Some products are sold with the resell rights inclusive in the product price, while have the cost of resell rights separate from the product price. When you purchase the resell rights separate from the product, it is likely to be more expensive. However, the advantage of this is that the high price will reduce your competition.

You need to be aware that not all resell licenses are created in the same way. License terms can be very different, so it's important to find out the seller's dos and don'ts before purchasing the rights. For example, the rights seller may have restrictions such as prohibiting combining the product with other products, setting a fixed product price, prohibiting sale on auction sites or prohibiting listing in membership sites. Though these restrictions may seem unfair, they are normally there to guard the value and integrity of the product and the reseller's investment.

Where can you look for products with resell rights? The first place is search engines, where you can search using the phrases 'master resell rights' or 'resell rights'. You can also look in private label and resell rights membership sites. These sites provide many products that you can market. If you identify any digital products that you would like to market, you could approach the owner and ask him to sell you the rights.

Selling resell rights products can be a very lucrative venture, but you need to choose your products with care. Study the rights offer thoroughly. Using search engines, observe how often the product is listed and how much others are selling it for.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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