You came here looking for example PR pitches, so let's cut to the chase.
Here are two sample email PR pitches that we've received. Each of these was sent to us by a PR firms that was pitching on its client's behalf.
Pitch #1 – Custom-Branded VISA Gift Cards
Subject: Story Idea: Incentives That Get Your Business Noticed
Small businesses are always looking for new and cost effective ways to make sure customers keep coming back. We are all familiar with the standard tactic of giving out company branded pens, hats, or shirts that go right into someone's bag and never leaves. The latest marketing trend to increase number of repeat customers, sales and customer loyalty is custom-branded VISA gift cards.
These custom gift cards, given to any client, are easily personalized through [Company Name Omitted] to feature company logos, product images, or any other desired image. Finally small business owners can offer an affordable giveaway that excites potential customers while simultaneously building brand loyalty.
Let me know if I can put you in touch with a small business who is currently using [Company Name Omitted] to help build and maintain their client base.
Pitch #2 – Telecom Industry PR Pitch
Subject: Story Idea: A Revolution in the Telecom Industry
Earlier this decade, the telecom industry faced some major hurdles as many were facing bankruptcy following the aggressive expansion of billion dollar networks. Realizing they needed to rapidly add black ink to their balance sheets, they started offering wholesale programs to sell their "excess capacity" and allow companies to resell their networks.
Recognizing the potential opportunities this industry shift provided, [Name omitted], a telecom vet with 15 years of experience, decided to leave [Name omitted], one of the largest telecom providers in the world, and start his own telecom company by aggregating the excess capacity of faltering telecom giants and providing his customer base with previously unheard of pricing options.
In the five year's that have passed, [Name omitted]'s company, [Name omitted], has grown into a $20 million dollar company experiencing rapid growth even through the recession by focusing on rarely seen a "customer first" approach to the telecom business.
This new breed of telecom has proved to be a win-win for both customers and large providers like Verizon and AT&T. Customers enjoy a personalized 24/7 customer support system and lower costs, while providers enjoy not having to deal with multiple billing, receivables, sales and marketing.
As direct sales forces, the overheads of back offices, and the refinancing of their debt covenants come due from the carriers building out their networks, companies like [Name omitted] are their ace in the hole for revenue and growth.
To speak with [Name omitted] about this revolution in the telecom industry, please contact me at [Phone number omitted] or [Email omitted].
Thoughts on These Sample PR Pitches
These are decent PR pitches. Grammar mistakes like "In the five year's that have passed…" can really weaken a pitch. But, all things considered, these are decent pitches.
The biggest weakness, evident in both pitches, is that they are clearly mass email blasts sent out to dozens, perhaps hundreds, of journalists. With just a little bit more effort, the PR firms could have included a personal note that would give an indication that they understood what our Resources for Entrepreneurs site is about and that they care about us and their trade enough to spend two minutes coming up with a personal note.