Thinking about opening a Wesleyan church? We tell you what you need to know to get started.
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Distinctive Traits of Wesleyan Churches
The Wesleyan Church an evangelical Protestant denomination that represents one of the more conservative strands of Methodism. A solid heir to the holiness movement, Wesleyan churches take a stricter view toward personal morality and are more enthusiastically evangelical than other streams in the Methodist tradition.
Although drinking alcohol may be out, church planting is definitely in style for Wesleyan religious entrepreneurs. The denomination is committed to a strategy of multiplication through church planting and offers resources through its "UOught2" program.
However, religious entrepreneurs need to understand that like other Methodist denominations, the Wesleyans follow an episcopal governance structure, meaning all church planting activities must be channeled through denominational leadership.
Branding a New Wesleyan Church
"Branding" isn't a word that is commonly associated with religious startups. But successful church plants take branding seriously because without it, it can be difficult to establish an organizational identity that is recognizable to prospective members and attenders.
Branding is a process, but in involves creating a visual, public representation of your Wesleyan church's core mission and values. Although the Wesleyan denominational logo will be part of your brand, it's important to incorporate other elements that communicate your congregation's distinctive features.
If you aren't sure where to begin, take a look at "Branding a Religious Organization", a resource we've put together to help church planters design and execute a branding strategy for their new churches.
These additional resources regarding starting a religious organization may be of interest to you.
If you came here to learn about selling to Wesleyan churches, you're in the wrong place. These resources are more appropriate for you:
We offer startup guides for other religions. View some of our sample guides below.