Starting Your Business

Turnkey Business Opportunities

Written by Brenda Stokes for Gaebler Ventures

Have you spotted a turnkey business opportunity and wondered if you should take it? If you have, there are signs to look for that an opportunity is a great one and signs that it isn't.

Janet Lockwood recognized a turnkey business opportunity when she saw it.

Turnkey Business Opportunities

Through the already well established company, Scentsy, Janet realized that her love for candles could turn into a fantastic opportunity for her.

As a result of this realization, she signed on as a Scentsy representative. "I was looking to do something that I loved and, being that Scentsy has a scarce presence on the East Coast as opposed to the West Coast, I knew that there was a market that I could tap into. I signed on, started scheduling parties, and now I do something that I have a lot of fun doing. I make friends, I sell wickless candle products, and I do it the way that I want to do it."

Janet found a business opportunity that she could not pass up. She also says, "I found out that there were only six representatives within a 200 mile radius of my home and only two within my town. I knew by being one of the first I would be able to establish myself solidly."

Janet spotted a great opportunity.

How to spot a great business opportunity

There are many business opportunities in the world today. Some are legitimate and some are not. Some allow you to use your imagination to its fullest, while others limit what you can do. What you want is a turnkey business opportunity that will allow you to utilize your imagination. You want and need to be creative.

By being creative, you are able to market the way you want to market in order to achieve the results that you need to achieve.

The ideal opportunity will include the following:

1. A solid business plan that will guide you through the process

2. Adequate training so that you are not walking into the opportunity blind

3. The ability to obtain the materials you need to market your business accordingly

4. The ability to be creative in ways you find necessary

There are also qualities that serve as warnings when evaluating turnkey business opportunities. Those are:

1. An unclear business plan

2. A lack of training and opportunities to learn more

3. Materials are not easy to obtain or cost entirely too much money

4. Guidelines so strict that you are unable to be creative in your marketing

5. A business startup cost that is unreasonable, which is usually anything over $250

In some cases, a business startup cost is necessary in order to obtain your sales materials. However, never pay a price if you will receive nothing in return. Business opportunity scams operate in this way.

Finding the right business opportunity

Finding the right business opportunity does not have to be difficult. Watch out for business opportunity scams that require you to pay cash in return for no materials to aid in your business. Look for something that you enjoy doing. For instance, Janet began selling Scentsy because of her love of candle products.

Brenda is a graduate of California State University and a professional writer covering a variety of business topics. To learn more about Brenda, check out her website at The Digital Inkwell.

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