Small Business Marketing

Two-Tier Affiliate Marketing

Written by Charles Mburugu for Gaebler Ventures

When your affiliate marketing business is growing and you have an effective website, you could now consider two-tier affiliate marketing as the next level towards creating a residual income for yourself. The main features of two-tier affiliate programs are the lifetime commissions on future products and the number of affiliates you can have underneath you. By joining programs which offer two-tier affiliate commissions, you will be generating more money. So how does two-tier affiliate marketing work?

Just like conventional affiliate marketing, two-tier affiliate marketing is also about promotion of products.

However this time, the buyer of the product has an option of joining the affiliate program. If this happens, they will be your sub-affiliate. If they go on to promote the same service, product or program they bought through your affiliate link, you will be paid a percentage of any sales they make. Besides, if you are in a program that allows for more levels, your sub-affiliate can sign up more people and you may be paid for those sales also. Two-tier affiliate networks pay you for recruiting and showing people how to make sales. You are paid whenever the affiliates under you sell a service or product. Some of the programs only expect you to refer clients.

Two-tier affiliate marketing programs can significantly enhance the online business of the service provider or product vendor. They not only get more website traffic, but also benefit from additional sales. Two-tier is an excellent opportunity for affiliates since it allows you to build a passive income as you sign up other affiliates below you, resulting in rapid growth of markets.

Is two-tier affiliate marketing a legal business? Yes it is, as long as the services and products you are promoting are legitimate. However, it is important to note that two-tier affiliate marketing is not a form of multi-level marketing (MLM). The concept is completely different, though it may appear to be very similar. In two-tier affiliate marketing, you are selling quality products and services through reputable vendors and you are also recruiting affiliates for them and getting paid for it. This means you have to do the challenging job of finding new affiliates and training them to make money.

To find the right two-tier programs to join, you should consider the quality of the service or product, the rate of commission and the conversion rate of the website you are promoting. As an affiliate marketer, you need solid system that will generate income with minimal maintenance and time. Two-tier affiliate marketing is an excellent business model which can help you attain these goals.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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