The idea of a business blog is intimidating to a lot of business owners.
Writing regular web-based content is hard enough. But when you combine that with the technical elements of a blog, you get an online marketing concept that many entrepreneurs would rather avoid.
Online blogging platforms have arisen to accommodate the usage requirements of average, would-be bloggers. TypePad, Blogger and WordPress are the three most common platforms.
WordPress is considered to be the granddaddy of blogging platforms. For newbies it offers a particularly attractive way to get your feet wet in the world of blogging. You can sign-up for a free blog that is hosted at theWordPress.com website and later migrate it to your own domain. They offer several attractive features that can be used to make it look more like a professional website and less like a typical blog. The downside is that although the interface is fairly intuitive, the options and features can be potentially overwhelming for beginners.
TypePad also has an established reputation among bloggers. It is generally regarded to have an easier user interface than WordPress as most tasks are designed with drag-and-drop technology. Bloggers receive the advantage of a 14-day free trial. After the free trial period expires, TypePad requires a monthly fee that is somewhere in the neighborhood of $15 per month. One of the drawbacks of TypePad is that the domain name doesn't allow you to mask the fact that it's a blog and not a normal website. Also, some users report that compared to WordPress, TypePad is lacking in the spam filter department.
Blogger is another easy-to-use platform, but it is probably the least attractive option of the three. Since Blogger is not open source, it doesn't have a large community of developers who are constantly improving the platform. Even though it offers seamless integration with other Google products, it has a very blog-like appearance and offers little in the way of static pages. If you're just looking for a basic blog application it will probably do. But if you're interested in truly developing your blog and its appearance, pick a different platform.