While keeping your consumers updated with frequent videos from your YouTube channel, there are times when audio and video are not always available.
There are times when subscribers may be in a library without headphones and unable to adjust the volume, or their cell phones may have access to the web but not YouTube. Here are some tips on how you can create a blog that translates your videos in text and image form, so your viewers can stay updated with the latest news on your business.
Setting Up Your Blog
If you have a company blog already, you can incorporate your video posts into the blog under a "YouTube Video" section. If you do not wish to incorporate your video blog with your main blog or do not have a blog already, there are many free blog publishing tools to help you start one.
Blogger, Wordpress, and Livejournal tend to be the most popular for business and personal use because of their ease to publish text, images, videos, and other widgets in a matter of seconds. Choose a username for your blog that is identical or similar to your company title or username. It will be easier for viewers to locate and remember your blog URL if you choose a username that is relevant to your business.
Translating Your Videos
To keep it clean and simple, write one post per video. Keep the titles of your posts the same titles as your videos, so viewers can browse them easily with your blog's search engine. Translate as much content from your video as possible, so the entire thing will be in text form. You do not have to write a word-for-word translation, but be sure to include the main content of your video and anything else that your viewers may be interested in hearing.
It is important to use tags and categories for each post because not only do they keep your blog organized, but they help you gain traffic. These tags and categories should be key words and phrases that relate to the main idea of your post. For example, if you write about a fundraiser that your company is sponsoring, you may want to use "fundraiser" along with the title of your company and fundraiser as some of your tag and category names. When users search the blog for posts about fundraisers, they can be brought to your blog, resulting in more traffic for you and possibly more interested consumers.
Use the media tool to post your YouTube videos to their accompanying posts. Although your video is translated to text, your subscribers may prefer to visit your blog instead of your YouTube account for videos. Use the image tool to insert snapshots from your video and other photos that may relate to the post. If your video is about your company's new line of sweaters, include photos of each sweater and a detailed description below.
Although your video is in the post, use texts and images that are just as informative as the video for those who do not have access to it. Your viewers will be able to follow your YouTube updates without having to watch your videos, so they won't have to worry when their media access is limited.