August 14, 2020  
  Social Media and PR is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

What's the relationship between social media and PR? Find out why PR campaigns that don't tap into social media are doomed to underperform, relative to PR outreach efforts that are smart about social networking.

Social Media and PR

  • Twitterfeed and Automated PR Tweets - Tweeting every time you write a press release is a hassle. To make it easy, set up an RSS feed for your press releases and then use Twitterfeed to connect that RSS feed to your Twitter account(s). From that point forward, everything happens auto-magically.
  • Social Media Monitoring - The PR value of social media is on the rise. You need to know what is being said about your brand online, but how do you get that kind of information? With tools like Alterian SM2 -- a social media monitoring resource that tells you when your brand is mentioned in Twitter, Facebook, Linked In, and other social media spaces.
  • Is a Tweet a PR Placement? - Is a Tweet a bonafide PR placement? It might not seem like it, but those little Tweets add up. In today's PR environment, positive mentions in social media spaces like Twitter are becoming an important part of a balanced PR strategy.
  • Social Media and Crisis PR - How is social media changing crisis PR tactics and techniques? It's a whole new ballgame and when it comes to managing a corporate crisis, social media changes everything.
  • YouTube Automatic Updates - A new feature on YouTube links to Twitter, Facebook, and Google Reader to post automatic updates each time a new video is uploaded.
  • Building Relationships with Journalists Through Social Media - Successful PR is partially about building relationships with journalists. Social media provides a great vehicle for connecting with reporters -- as long as you know how to do it in a way that is mutually beneficial for both you and the journalist.

  • How to Gain Twitter Followers - Every Twitter user wants followers, and finding them is not a difficult task. These tips will help you find a large number of followers for you to keep updated on the status of your business.
  • How Facebook Pages Boost Customer Interactivity - Facebook launched a feature in 2009 that is designed to help companies reach out to their consumers. Read more to find out how to use this feature to grow your business.
  • Twitter Widgets - Twitter Widgets allow you to display updates on your MySpace, Facebook, and blog, so your followers can see what you’re up to when they are not logged in to Twitter. These customized widgets also make it easy for friends to find your Twitter account while they are viewing your other social network pages.
  • Recognize Twitter Followers with Mentions - Mentions are an easy, effective way to communicate with your followers on Twitter. Read more to find out how to mention and how it can benefit your company.
  • Use Blogs to Translate YouTube Videos - Translating your YouTube videos into text can make it more convienient for your subscribers to follow your updates when they do not have access to video.
  • Use Twitter Trending Topics to Expand Business - Trending Topics on Twitter are great for social networking because they help users keep up to date with the latest news. These tips will help you use them in ways that will efficiently grow your company.




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