Social Media Monitoring
The PR value of social media is on the rise. You need to know what is being said about your brand online, but how do you get that kind of information? With tools like Alterian SM2 -- a social media monitoring resource that tells you when your brand is mentioned in Twitter, Facebook, Linked In, and other social media spaces.
Building Relationships with Journalists Through Social Media
Successful PR is partially about building relationships with journalists. Social media provides a great vehicle for connecting with reporters -- as long as you know how to do it in a way that is mutually beneficial for both you and the journalist.
Twitter Widgets allow you to display updates on your MySpace, Facebook, and blog, so your followers can see what you're up to when they are not logged in to Twitter. These customized widgets also make it easy for friends to find your Twitter account while they are viewing your other social network pages.