The use of an auto responder course to increase traffic to your website and boost your business is a great idea for any company.
An auto responder course consists of helpful articles relating to your products and services that you send out by email with an auto responder. An auto responder allows you to set up time intervals when you want emails to be sent out. This is an excellent way to market your business because you can include advertisements and links to your products in each lesson that you send out.
Give It Away
Give your auto responder course away for free. People love getting things for free no matter what it is. It can be given away as a bonus when people purchase your products or services. Customers will buy from you more often if they know they are going to get something for free that they can actually use after they have made their purchase. You could also give the course to existing customers to show them how much you appreciate their business or as a contest prize. Make sure to get all the information from them you need in order to send out your e-course. This will definitely include getting their email address.
Let Others Use It
Allow other people to use your e-course. This should include other businesses as well as individuals. Your e-course will have all of your company links, products and other information in it, so this is and excellent, no hassle way to promote your business by leveraging other people's efforts.
Use With a Referral Program
Try using your auto responder course with a referral program. Tell your customers that you will give them the course if they can give you the names and email addresses of 5-10 people. This is a great way to build your list of potential customers and get new leads.
Advertise Your Products
Advertise your products in your course. If your company only offers one product or service you could advertise it in each lesson of the course that you send out. If you sell multiple products you could advertise a different one in each lesson or all of them in each one lesson. If you are only working with one product then try to change your ad up each time.
Using an auto responder course or e-course is a great way to make more money for your business. Outside of writing several short articles, this is almost an effortless way to market your business. To maximize company exposure, allow others to distribute your course as well as use it to advertise products.