Tech Company Financing Transactions
True Footage Funding Round
On 4/7/2026, True Footage secured $40 million in Series C investment from Cox Enterprises, private investors and Mockingbird Ventures.
Transaction Overview
Company Name
Announced On
4/7/2026
Transaction Type
Venture Equity
Amount
$40,000,000
Round
Series C
Investors
Cox Enterprises (Lead Investor)
private investors (Roger Ferguson)
Proceeds Purpose
The investment will accelerate the expansion of the company's proprietary software platform, enabling faster, more accurate, and cost-efficient valuations at scale.
Company Information
Company Status
Private & Independent
Industry
Real Estate
Mailing Address
17000 Preston Rd 325
Dallas, TX 75248
USA
Dallas, TX 75248
USA
Phone
Undisclosed
Website
Email Address
Overview
True Footage is a modern residential appraisal company transforming home valuation nationwide. Since launching in 2021, it has become a leader in appraisal modernization--empowering appraisers and streamlining the process through innovative tools and data-driven solutions. We're committed to removing barriers and creating a seamless valuation experience that elevates appraisers, lenders, and homeowners. We've set a new standard for appraisal excellence--combining deep industry expertise with a commitment to quality and consistency. By combining years of valuation expertise with in-house innovation, we're equipping internal and external appraisers across the country to stay ahead in a rapidly evolving industry.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
John Liss
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We do our best to record all VC transactions involving tech companies. All VC database entries reported here are sourced from a variety of public sources. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.
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