Tech Company M&A Transactions
Pathful Acquisition
On 4/18/2016, Pathful was acquired by Mobify. The parties did not disclose the acquisition terms for the deal.
Transaction Overview
Company Name
Acquired By
Announced On
4/18/2016
Transaction Type
M&A
Amount
Unknown
M&A Terms
Pathful will bring more machine learning or AI smarts to Mobify. In theory, that will help it offer more tailored (and thus useful, and hopefully not annoying) offers to would-be shoppers based on what it knows about their tastes, interests, and past actions. Financial terms of the transaction were not disclosed.
Company Information
Company Status
Acquired or Merged
Industry
Internet & IoT
Mailing Address
55 E Cordova St. 604
Vancouver BC, V6A 0A5
Canada
Vancouver BC, V6A 0A5
Canada
Phone
Website
Email Address
Overview
Pathful will tell you what page elements are driving conversion and engagement, and which are not. The great thing about web analytics is being able to measure what is happening on your site. The hard thing is figuring out what to measure and what to do with the data. With Pathful, we tell you so you don't have to guess.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Campbell MacDonald
Chief Technical Officer
Boris Lau
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