Tech Company Financing Transactions

Persado Funding Round

Persado closed a $30 million Series C financing round on 4/5/2016. Investors included Goldman Sachs, American Express Ventures and Bain Capital Ventures.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series C

Goldman Sachs (Lead Investor) (Mark Midle)

American Express Ventures (Rohit Bodas)

Bain Capital Ventures (Deepak Sindwani)

Citi Ventures (Arvind Purushotham)

StarVest Partners (Laura Sachar)

Proceeds Purpose
Persado continues to grow its workforce in 2016, adding headcount in sales and customer success to meet increasing demand, and data scientists and engineers to ramp up product development.

Company Information

Company Status
Private & Independent
Digital Media & VR & AR
Mailing Address
11 East 26th St.
New York, NY 10010
Email Address
Not Recorded
Persado is the leader in marketing persuasion technology, a new category within digital marketing. The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors.
Persado LinkedIn Company Profile
Social Media
Persado Company Twitter Account
Company News
Persado News
Persado on Facebook
Persado on YouTube

Management Team

Email & Social
Chief Executive Officer
Alex Vratskides
  Alex Vratskides LinkedIn Profile  Alex Vratskides Twitter Account  Alex Vratskides News  Alex Vratskides on Facebook
Chief Operating Officer
Aaron Masih
  Aaron Masih LinkedIn Profile  Aaron Masih Twitter Account  Aaron Masih News  Aaron Masih on Facebook
Vice President
Maria Portillo
  Maria Portillo LinkedIn Profile  Maria Portillo Twitter Account  Maria Portillo News  Maria Portillo on Facebook
VP - Bus. Development
Nicolas Chammas
  Nicolas Chammas LinkedIn Profile  Nicolas Chammas Twitter Account  Nicolas Chammas News  Nicolas Chammas on Facebook
VP - Bus. Development
Grigoris Kouteris
  Grigoris Kouteris LinkedIn Profile  Grigoris Kouteris Twitter Account  Grigoris Kouteris News  Grigoris Kouteris on Facebook
VP - Marketing
Asma Stewart
  Asma Stewart LinkedIn Profile  Asma Stewart Twitter Account  Asma Stewart News  Asma Stewart on Facebook
VP - Operations
Panayiotis Vitakis
  Panayiotis Vitakis LinkedIn Profile  Panayiotis Vitakis Twitter Account  Panayiotis Vitakis News  Panayiotis Vitakis on Facebook
VP - Product Management
Assaf Baciu
  Assaf Baciu LinkedIn Profile  Assaf Baciu Twitter Account  Assaf Baciu News  Assaf Baciu on Facebook



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Prev: 4/5/2016: Entasis Therapeutics venture capital transaction
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About Database of VC Transactions

We document funding rounds that are announced publicly. VC transactions reported here are derived from publicly available VC deal announcements. The data is sourced from, an affiliated venture.


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