Tech Company Financing Transactions

AppsFlyer Funding Round

AppsFlyer, based in New York, secured $20 million from Eight Roads, Magma Venture Partners and Pitango Venture Capital.

Transaction Overview

Company Name
Announced On
Transaction Type
Venture Equity
Series B

Eight Roads (Lead Investor) (Gaurav Tuli)

Magma Venture Partners (Modi Rosen)

Pitango Venture Capital (Eitan Bek)

Proceeds Purpose
AppsFlyer will invest the funds in R&D to accelerate development of its product offerings, including new tools to help marketers measure the impact of their advertising, marketing and retargeting campaigns. The company will also expand its international growth by opening new offices throughout the world to complement existing offices in San Francisco, Tel Aviv and Beijing. Additionally, the company will invest in its knowledge center to provide key insights and education that help the industry understand the rapidly evolving mobile advertising landscape.

Company Information

Company Status
Private & Independent
Mailing Address
33 Irving Pl.
New York, NY 10003
Email Address
Mobile App Tracking & Attribution Analytics platform that helps App-Developers, Brands and Ad-Agencies track and optimize their users' acquisition funnel.
AppsFlyer LinkedIn Company Profile
Social Media
AppsFlyer Company Twitter Account
Company News
AppsFlyer News
AppsFlyer on Facebook
AppsFlyer on YouTube

Management Team

Email & Social
Chief Executive Officer
Oren Kaniel
  Oren Kaniel LinkedIn Profile  Oren Kaniel Twitter Account  Oren Kaniel News  Oren Kaniel on Facebook
Chief Technical Officer
Reshef Mann
  Reshef Mann LinkedIn Profile  Reshef Mann Twitter Account  Reshef Mann News  Reshef Mann on Facebook
VP - Bus. Development
Ben Roodman
  Ben Roodman LinkedIn Profile  Ben Roodman Twitter Account  Ben Roodman News  Ben Roodman on Facebook
VP - Client Services
Vrushali Khatav
  Vrushali Khatav LinkedIn Profile  Vrushali Khatav Twitter Account  Vrushali Khatav News  Vrushali Khatav on Facebook
VP - Client Services
Ziv Peled
  Ziv Peled LinkedIn Profile  Ziv Peled Twitter Account  Ziv Peled News  Ziv Peled on Facebook
VP - Finance
Moshe Grimberg
  Moshe Grimberg LinkedIn Profile  Moshe Grimberg Twitter Account  Moshe Grimberg News  Moshe Grimberg on Facebook
VP - Human Resources
Lisa Pogue
  Lisa  Pogue LinkedIn Profile  Lisa  Pogue Twitter Account  Lisa  Pogue News  Lisa  Pogue on Facebook
VP - Marketing
Ran Avrahamy
  Ran Avrahamy LinkedIn Profile  Ran Avrahamy Twitter Account  Ran Avrahamy News  Ran Avrahamy on Facebook
VP - Operations
Lisa Zaythik
  Lisa Zaythik LinkedIn Profile  Lisa Zaythik Twitter Account  Lisa Zaythik News  Lisa Zaythik on Facebook
VP - Product Management
Eran Lefler
  Eran Lefler LinkedIn Profile  Eran Lefler Twitter Account  Eran Lefler News  Eran Lefler on Facebook
VP - R & D
Gilad Katz
  Gilad Katz LinkedIn Profile  Gilad Katz Twitter Account  Gilad Katz News  Gilad Katz on Facebook
VP - Sales
Sunil Bhagwan
  Sunil Bhagwan LinkedIn Profile  Sunil Bhagwan Twitter Account  Sunil Bhagwan News  Sunil Bhagwan on Facebook
VP - Sales
Assaf Vaknin
  Assaf Vaknin LinkedIn Profile  Assaf Vaknin Twitter Account  Assaf Vaknin News  Assaf Vaknin on Facebook



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