Video In PR

PR firms that don't understand the important role that video plays in public relations are getting left in the dust by those who do. We take a look at how smart PR pros are using video to get great PR results.

Good B-roll can often tip the scales in your favor, convincing a TV news producer to run a story on your firm. But without the B-roll they might take a pass. Here's the information you need to use B-roll to obtain televised PR placements.

A video news release is a nice addition to any PR campaign. But before you can use them effectively, you need to know what they are and how they can benefit your business. Here's the vital info you need to get started . . .

Video sounds like a great way to get your point across and you're finally ready to create your first video news release. Not so fast . . . mistakes can be costly, so you'll want to make the most of the opportunity by following these video news release best practices.

If your PR pitch was rejected by the producers at Good Morning America, don't waste time licking your wounds. Take your message directly to the people by putting promotional video content on YouTube and other video syndication sites. Who knows? If your video goes viral it could take your PR results into the stratosphere.