Video News Release Best Practices
Video sounds like a great way to get your point across and you're finally ready to create your first video news release. Not so fast . . . mistakes can be costly, so you'll want to make the most of the opportunity by following these video news release best practices.
Bypassing Traditional Media with YouTube PR Videos
If your PR pitch was rejected by the producers at Good Morning America, don't waste time licking your wounds. Take your message directly to the people by putting promotional video content on YouTube and other video syndication sites. Who knows? If your video goes viral it could take your PR results into the stratosphere.