Video has established itself as a successful medium for carrying business messaging to consumers, existing customers and even employees.
As more and more companies begin to explore the use of video messaging, there are still lingering questions about whether or not in-house video production is a viable option. Are there are any real video software benefits for businesses?
Absolutely! Although many companies choose to outsource their video needs to professional video production outfits, many others are opting to create videos using in-house resources. The cost of in-house production is substantially lower than outsourcing and there are several other benefits that make a DIY approach a smart move for small businesses.
Today's video editing software solutions are designed to help average users create high quality video products. Combined with a decent digital video camera, these applications make it possible for your existing staff to produce videos for online and offline promotional uses. Here are just some of the video software benefits available for your business.
- Better control. Video editing software gives your business complete control over the video production process. Outsourcing to a professional video production outfit has advantages, but it often means ceding a certain amount of control to people who don't completely understand your business model or your customers.
- Personal imaging. When your business edits your own videos, you have more opportunities to personalize the content with input from key leaders. Business video software makes it relatively easy to create clips of the business owner or other leaders speaking directly to customers or employees.
- Increased online presence. Companies that use video editing software to produce videos in-house almost always create more video content than companies that rely on outside providers. And more content means more opportunities to increase your online presence through YouTube, your website and other online communication channels.
- Quicker production. Video editing software dramatically reduces the turnaround time on video projects. Instead of waiting for videos to be edited by a professional, you can shoot and edit your content on your time schedule – and even complete start to finish video jobs in a single day.
- Video blogging opportunities. It's not uncommon for companies that adopt video software solutions to find new ways to incorporate video into their messaging strategy. Video blogs and other marketing tools are innovative strategies for maintaining a constant flow of fresh video content.