November 25, 2020  
 
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Peer Advisory Groups

 

Vistage

When they think peer-to-peer advisory groups, many small business owners think Vistage -- arguably the world's largest structured advisory group provider.

With more than 14,500 members, Vistage is the behemoth of peer advisory groups.

But despite its size, Vistage maintains the intimate dynamic and personalized focus business leaders expect from an advisory group experience. In Vistage terminology, their process transforms peers into partners, a personal board of advisors for each of its members.

By tailoring its approach to the needs of chief executives, senior managers and small business owners, Vistage creates a peer-based laboratory where members reap the benefits of accumulated knowledge and experience. Since Vistage serves a cross-section of clients, they offer program tracks for four types of leaders: Chief Executives, Key Executives, Small Business Owners and Trusted Advisors (Professional Service Providers).

The Vistage advisory process contains four distinct elements and is similar to the process offered by other leading peer advisory providers. However, the process also includes distinctives that bolster Vistage's stated goal of equipping members to uncover opportunities, maximize results and influence others:

  • Peer Learning Workshops. Although some peer advisory groups meet quarterly, Vistage group members gather for monthly workshops with executives from widely diverse (yet non-competing) industries. With trust and confidentiality high on the list of group priorities, facilitators and group members encourage accountability and openness in the context of the group dynamic.
  • Executive Coaching. Like other peer advisory providers, Vistage recognizes that one-to-one coaching is vital for the growth of business leaders at every stage of their career. In Vistage terminology, coaches are called "Vistage Chairs" proven business leaders who facilitate monthly learning groups and provide individual group members with coaching, advice, accountability and support.
  • Expert Speakers. One of the things that sets Vistage apart is its incorporation of expert speakers into the peer advisory group process. Speakers are described as world-class experts in specific subject areas and solutions that relate to the critical issues faced by group members. Vistage speakers interact with members in small group settings and intentionally focus on the practical implementation of cutting-edge business strategies.
  • Online Global Network. Vistage's size and reach enable it to offer another unique feature to its members. Through the online global network, Vistage members have access to the expertise of peers around the world. Members commonly tap into the online community for advice on strategy, marketing, sales, legal, staffing and other issues.

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