Many retail business owners avoid e-commerce because they think establishing and maintaining an online retail site is cost-prohibitive and beyond their operation's IT capabilities.
While it's true that e-commerce can require significant infrastructure and investment, that isn't always the case.
There are a number of third-party, online providers with affordable e-commerce solutions for small and medium-size retailers. Volusion shopping cart software is an underrated, but highly effective option for companies who are interested in identifying a streamlined entry point into the world of online sales.
In many ways, Volusion's product offering can be considered an all-in-on online storefront. As far as off-the-shelf e-commerce solutions go, Volusion's wide range of features and applications are hard to beat. From marketing to shipping, you'll get all the tools you will need to setup and maintain a profitable online retail venue.
- Design suite. The Volusion design suite offers handy, ready-to-use templates and the ability to create unlimited product pages. However, you'll also receive full HTML and CSS access so you can customize your site to include whatever design elements you would like.
- Marketing. Volusion's marketing features are intended to draw customers to your site with a minimum amount of effort. Full SEO optimization, export feeds to third-party online marketplace and social networking features help drive site traffic.
- Product management. Once your site is up and running, you'll benefit from real-time inventory and vendor management tools, built-in sale pricing, unlimited photo per product uploads and a variety of other customer-focused features.
- Payment methods. As you might have expected, Volusion offers customers and retailers a range of payment options with a secure, online payment platform. It integrates with either a new or existing merchant account, calculates tax based on location and even handles purchases made from outside the U.S.
- Shipping. Volusion supports shipping from multiple warehouses and integration with all major shipping providers. Your customers will appreciate shipping features that allow for live package tracking and shipping confirmations through automated emails.
- Support. Retailers receive free 24/7 live telephone technical support. Unlike other e-commerce solutions, Volusion's support is in-house and inside the U.S.