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Web Content Repurposing Tips

Written by Charles Mburugu for Gaebler Ventures

Many people have the mindset that content has to be original and fresh, and fail to look outside the box for solutions to their content needs. Content repurposing means changing existing information or content and using it for a different purpose. The repurposing process makes good business sense since you can earn additional revenue from traffic and subscribers without creating new content from scratch. What ideas can you apply in repurposing your web content?

When repurposing content, you should ensure that your customers and prospects are receiving quality and valuable content, while avoiding being over-repetitious.

The goal is to offer value and maximize the content. The following are tips for repurposing your web content.

Forum posts

Forum posts are great sources of content. Most people open up in social networking sites and share very useful insight and information. Your prospects and customers can benefit from these insights. Combining and working over your forum posts could lead to valuable content for current and potential customers.

Digital information products

Many internet marketers have in their possession a variety of reports, workbooks and e-books. Reports and e-books can be easily repurposed into a number of blog posts and articles. Large e-books can be split up into several brief special reports or articles. When you have a report or e-book available for repurpose, you could create from it hundreds of articles. When spinning an article for the purpose of article marketing, make sure the article is very different from the original. There are various free online tools which can help you check for duplicate content.


Any kind of interviews, whether video, audio or even print, offer an abundance of opportunities. Transcribing an interview turns it into a valuable product. From the transcription, you can create multiple blog posts and/or articles. An interview can give several points of key information. You could write an article emphasizing each of these points. Quite frequently, these articles only need the addition of an introduction, with the body of content being drawn from the interview. Interviews can also be used to create workbooks for your customers and prospects. By getting the key nuggets of information, you can ask your readers to answer questions, or take a quiz or survey. You can also create reports from interviews by getting the main points of information and expanding on them. To add authority and credibility to the report, you could quote the expert/person interviewed.

How-To Articles

If you have many how-to articles in your possession, you could consider combining relevant articles together so as to create a workbook, class or online lessons. Look closely at your collection and identify any gaps in the content. Do you have enough information to create a course? By taking time to fill any gaps and packaging it into a course, you will end up with valuable content to offer your prospects and customers.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

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