Advice for Religious Entrepreneurs
Where Should I Advertise My New Religious Organization?
By advertising your religious organization, you can attract new congregants. Here's some advice on how to advertise your religious organization.
Advertising options for religious startups are generally the same as they are for any business startup: print, broadcast and online.
Although print and broadcast advertising has fallen on hard times in the for-profit sector, they are still attractive advertising venues for religious organizations.
In many communities, various faith traditions publish their own weekly or monthly newspapers and offer programming on radio and/or television. Religious startups can leverage these advertising outlets to promote their new organizations to target audiences that are likely to be interested in their mission and programs.
Online advertising channels also provide opportunities for new religious organizations to reach targeted market segments.
Pay-per-click and pay-per-view ads on Facebook and other sites narrow your audience by geography, age and other criteria. Local online listings also provide advertising venues that have little or no out-of-pocket costs.
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