Creating an effective business sign sounds easy, but it isn't.
Even successful entrepreneurs stumble in the task of constructing a sign that is both attractive and effective. Since a replacement sign may be cost-prohibitive, you might only have one shot at your business sign – so you better make sure to get it right the first time.
Ineffective business signs tend to suffer from some common business sign mistakes that can be easily avoided with a little advance knowledge and preparation.
Here are five common business sign mistakes you'll want to be sure to avoid.
Mistake #1: Bad Business Sign Designs
Inexpensive design software has sadly given some small business owners the false impression that they can handle their own design needs – including the design of their custom business sign. Designing a small ad for the local newspaper is one thing. But when it comes to your business sign, depend on professionals for design assistance.
Mistake #2: Wrong Construction Materials for a Business Sign
The custom sign manufacturing industry offers a broad range of material options for business signs. Not surprisingly, the more expensive the material, the less wear you can expect from your sign. If your sign is only temporary, it doesn't make sense to build it with the most expensive material. On the other hand, if you want your sign to last for ten years you should be prepared to pay for higher quality construction.
Mistake #3: Poor Planning on Business Sign Design
One of the most common business sign mistakes happens when business owners fail to plan for future changes in their signage. If you expect the information on your sign to change in the near future, you need to have a conversation with your sign company during the design stage. Most sign companies have the ability to incorporate special design features that make it easier to make changes later.
Mistake #4: Business Sign Misspellings, Misinformation & Typos
Typos on a business sign? It happens more often than you think. The sign company will send you a proof before they create the actual sign. Once you sign off on the proof, you are responsible for the cost of the sign even if you failed to notice errors in the proof.
Mistake #5: Non-Compliance
Exterior business signs are almost always subject to zoning restrictions and code requirements. If your proposed design doesn't conform to code you will either need to receive a variance or change your design before your sign is constructed.